April 20th, 2007
As an avid producer of podcasts, I have for ages been trying to find a good way of organising my recordings. I needed to keep all my recordings together in a sensible directory structure AND a way of tagging, categorising and searching them.
I was getting to the point of writing some sort of recording content management system when it suddenly struck me - “Hang on, isn’t that what iTunes does?!” Doh!
So I’ve started an experiment. I downloaded iTunes onto the PC where I store all my recordings, interviews etc. Then I brought each recording into iTunes (File -> Add file to library). When you do this at least 5 cool things happen:-
- The sound file gets copied into a sensible, non changing directory structure maintained by iTunes (ensure you have Edit -> Preferences -> Advanced tab, Keep iTunes Music Folder organised and Copy files to iTunes Music folder when adding to library ticked);
- You can now edit the information associated with each recording - right click on the recording and select Get Info. You can edit the title, year, and add a description among other things.
- You can group clumps of recording together by assigning them an “album” - for example, if you were putting together a podcast series about Alien Abductions, you could put all you interviews and other recordings into an album called “Alien Abduction Recordings”.
- You can use the search box in iTunes to find stuff - invaluable when you recording library gets really big. Top tip - put tags in the Composer field when you edit the info, this field is searched by the iTunes search box. So for example I did a recording the other day of a guy called Jim on the seafront at the Al Fresco cafe, my tags were “jim andy beach seafront al fresco”.
- Another way of “tagging” is to use playlists. Make playlist of your top dozen or so “tags” and drag the relevant recordings into them - cool.
I’ll keep you posted on how my iTunes experiment is going.
Technorati Tags: itunes, mp3, recordings, podcasting, organising, tagging
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April 18th, 2007
Had a conversation this morning with a super chap that runs a pest control business. He had just given an animated and amusing 10 minute talk about his business - I have heard him do many of these talks. What made this talk a bit different was it’s conversational nature - it’s open honest approach combined with stories and anecdotes. Towards the end, James mentioned his business and how it was different from other pest control businesses - nothing too heavy - just a pleasantly subtle reminder for us to consider him above others. The main essence? The content was informative, entertaining and useful - just like a podcast should be.
Technorati Tags: engagement
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April 18th, 2007
Daniel talks about how web spiders operate and a couple of things we all need to be aware of and I talk to David White of weboptimiser.com about his cool use of videos.
Technorati Tags: web spiders, seo, video podcast
#24: Spiders and Videos [23:08m]:
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April 3rd, 2007
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For those of us still at odds with Web 2.0, Daniel puts us at ease. I interview Wiggly Wigglers creator Heather Gorringe about her pioneering adventures into the world of podcasting and how her business has benefited.
#23: Web 2.0 Revisited [20:14m]:
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March 27th, 2007
Fresh from the Corporate Podcast Summit in London (OK - well it was a week ago), Andy is debriefed by Daniel. Also on todays show - BT launches Tradespace and a viral marketing success story.
#22: Lessons from the Corporate Podcast Summit (part 1) [23:23m]:
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March 22nd, 2007
Well, 2 days later my brain has finally reconfigured itself sufficiently to post some thoughts following this superb event:-
- Podcasting is still very much in it’s infancy;
- Podcasting has a variety of applications - not just directly within marketing - limited only by your imagination;
- Don’t think about the money! Use Podcasting to give great content - make that your first objective - the money will come - cast your loaves upon the waters, and they’ll come back buttered.
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February 23rd, 2007
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In this episode - new law on online Business Reviews - the low down on Social Media Optimisation.
#21: Social Media Optimisation [34:01m]:
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