So having previously mentioned that we should cover Google Analytics, here we have it, in our seventh exciting episode of Internet Marketing. With me sitting in front of Google Analytics at the PC, Daniel talks me through some of the many features such as goals and funnels. It might be a good idea to listen to this while in front of Google Analytics - it will be like having Daniel talking over your shoulder.
Archive for August, 2006
In our sixth exciting episode, we talk about using email as a marketing tool. Email marketing offers a cost effective and targeted way of reaching existing and potential new customers. However there are a lot of factors that must be considered when building a campaign, including the pitfalls of spam filters, ineffective creative, bad lists and the Data Protection Act! Daniel and Andy walk you through the basics of Email marketing and give some hands on tips on how to create an effective campaign.
Daniel mentioned Pure - they can be found at http://www.pure360.com
To keep your PC running smoothly it is vital to have a shoe box for it. Here’s a tip that could save you life in an IT crisis. (more…)
Never again worry about the wrong people getting their hands on your sensitive data. In this post I’ll tell you about a great tool for encrypting data & files - and it’s free! (more…)
This episode includes an introduction and practical tips on web site usability. With a complete focus on making your site easier to use, the podcast is dedicated to increasing the amount of business your website generates. Site navigation, writing for the web, analytics, silent losses and conversion paths are just a few of the topics covered. Practical advice on site testing and where to find more information is included, and the Internet Marketing team are happy to take your questions and feedback as ever.