1ea6 Andy White’s Old Blog

Internet Marketing #28: Can a niche be too narrow?

August 23rd, 2007

Daniel talks about SIPA (Specialist Information Publishers Association) and can a niche become too narrow to be effective.
I talk with Sarah Ogden of Midnight Communications about how PR agencies are using Social Media for their clients and some of the pitfalls to avoid.

Listen Now:

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Internet Marketing #27: Website Optimizer and I Feel like a Million Dollars

July 17th, 2007

I talk to Daniel about Website Optimizer - a great tool for testing marketing changes on your website.
Then I chat to a lady who has a subscription website (http://www.ifeellikeamilliondollars.com) that makes really nice use of a lot of the IM techniques we talk about including audio, email and affiliate marketing.

Listen Now:

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Internet Marketing #26: Online PR and Your Comments

June 15th, 2007

After an embarrassingly long hiatus of nearly 6 weeks, we are back! After apologising profusely, Daniel and I discuss online PR and we address a number of your comments and emails.

Listen Now:

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Eventful Brighton podcast

May 12th, 2007

We have another new podcast called Eventful Brighton.

It covers interesting events in my home town of Brighton, UK. It’s a great fun podcast so check it out if you want to get under the skin of Brighton. Because it’s May, most of the episodes are covering the Festival and the Fringe Festival.

So check out Eventful Brighton.

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Brand new podcast series - Brilliant YOU!

May 6th, 2007

Absolutely delighted to announce the launch of a brand new podcast - Brilliant YOU! It’s all about achieving you full potential.
Please check it out and I’d love some feedback.

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Internet Marketing #25: Google Checkout

May 6th, 2007

Google offers its new checkout service and I talk to Neil Cole about using Myspace to extend your network.

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Listen Now:

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A nice example of repurposing

April 23rd, 2007

Jason Van Orden has a great post on Blogging, Podcasting and RSS Basics. It’s actually a talk he did at Podcamp NYC. He did what I often advise my clients to do - recorded his presentation. Then he posted it on his site along with a PDF of the slides he used. This is powerful stuff - let me tell you why:-

  1. He did the work once and a room full of people benefited - now the whole world can benefit;
  2. Whenever anyone asks him about the basics of Blogging, Podcasting and RSS - he has a resource he can point them to;
  3. He can now use that recording in any number of ways - in a podcast, as an MP3 he sends to clients etc;
  4. People who never could have attended Podcamp NYC are now being exposed to Jason and his expertise.

Let me expand on that last point. Earlier this evening my Feed Reader flashed up at me to let me know about Jason’s post. Fifteen minutes later I was walking in the park listening to his session on my iPod. I wonder how many other people in the world were out there, running, driving, crashed out in their den, walking, gardening,…, etc and learning all about Podcasts, Blogs and RSS. Probably quite a few. And some of those will, at some time, require consultancy on podcasting and blogging - who will they think of first?

The motto? If you are an expert in ANY field, record your talks then syndicate or podcast them - and you too, can hit an audience you never would have hit otherwise. You’ll now have people running, walking, jogging, exercising, gardening, painting, decorating, sitting, knitting, at a time and place of their own choosing, being engaged by you.

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