How your own podcast on the Internet can accelerate your online marketing and web site promotion
Putting audio content on your website is a good idea. Research has shown that people remember 10% of what they read, but 20% of what they hear.
Producing audio files, or podcasting, is a tool that is being utilised by businesses that wish to add an additional online marketing element to their business promotion activities. Having podcasts available for download from your web site or the Internet, enables you to directly communicate with your target audience.
If you produce a regular podcast, people may then subscribe to it by means of readily available tools such as iTunes, Juice or various online services.
This is a boon to you because once someone has subscribed to your Podcast, then they have opted into your service and will automatically be pushed new content as you produce it – very much like having your own radio programme online. Imagine how this could boost your marketing and promotion.
Audio is a great medium for conveying passion, enthusiasm and trust. Text is good for explaining the detail and technicalities of your marketing message. Audio is good for conveying who you are and what makes you tick.
Let me give you a real example of what I mean. Using the player at the bottom of the page, listen to me explaining why podcasting could be what your looking for. And if you think this could be useful then drop me a line using the form below – no obligation of course.