18e4 Podcasting · Andy White’s Old Blog

Archive for the 'Podcasting' Category

Wire World Media Blog takes over

Friday, October 26th, 2007

Summit has been trading as Wire World Media now for some time. To this end, we now have a working blog which is going to take over from this one pretty much from now! So head on over to The Wire World Media Blog to pick up on goings on.

Eventful Brighton podcast

Saturday, May 12th, 2007

We have another new podcast called Eventful Brighton.

It covers interesting events in my home town of Brighton, UK. It’s a great fun podcast so check it out if you want to get under the skin of Brighton. Because it’s May, most of the episodes are covering the Festival and the Fringe Festival.

So check out Eventful Brighton.

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Brand new podcast series - Brilliant YOU!

Sunday, May 6th, 2007

Absolutely delighted to announce the launch of a brand new podcast - Brilliant YOU! It’s all about achieving you full potential.
Please check it out and I’d love some feedback.

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A nice example of repurposing

Monday, April 23rd, 2007

Jason Van Orden has a great post on Blogging, Podcasting and RSS Basics. It’s actually a talk he did at Podcamp NYC. He did what I often advise my clients to do - recorded his presentation. Then he posted it on his site along with a PDF of the slides he used. This is powerful stuff - let me tell you why:-

  1. He did the work once and a room full of people benefited - now the whole world can benefit;
  2. Whenever anyone asks him about the basics of Blogging, Podcasting and RSS - he has a resource he can point them to;
  3. He can now use that recording in any number of ways - in a podcast, as an MP3 he sends to clients etc;
  4. People who never could have attended Podcamp NYC are now being exposed to Jason and his expertise.

Let me expand on that last point. Earlier this evening my Feed Reader flashed up at me to let me know about Jason’s post. Fifteen minutes later I was walking in the park listening to his session on my iPod. I wonder how many other people in the world were out there, running, driving, crashed out in their den, walking, gardening,…, etc and learning all about Podcasts, Blogs and RSS. Probably quite a few. And some of those will, at some time, require consultancy on podcasting and blogging - who will they think of first?

The motto? If you are an expert in ANY field, record your talks then syndicate or podcast them - and you too, can hit an audience you never would have hit otherwise. You’ll now have people running, walking, jogging, exercising, gardening, painting, decorating, sitting, knitting, at a time and place of their own choosing, being engaged by you.

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Using iTunes to organise your recordings

Friday, April 20th, 2007

As an avid producer of podcasts, I have for ages been trying to find a good way of organising my recordings. I needed to keep all my recordings together in a sensible directory structure AND a way of tagging, categorising and searching them.

I was getting to the point of writing some sort of recording content management system when it suddenly struck me - “Hang on, isn’t that what iTunes does?!” Doh!

So I’ve started an experiment. I downloaded iTunes onto the PC where I store all my recordings, interviews etc. Then I brought each recording into iTunes (File -> Add file to library). When you do this at least 5 cool things happen:-

  • The sound file gets copied into a sensible, non changing directory structure maintained by iTunes (ensure you have Edit -> Preferences -> Advanced tab, Keep iTunes Music Folder organised and Copy files to iTunes Music folder when adding to library ticked);
  • You can now edit the information associated with each recording - right click on the recording and select Get Info. You can edit the title, year, and add a description among other things.
  • You can group clumps of recording together by assigning them an “album” - for example, if you were putting together a podcast series about Alien Abductions, you could put all you interviews and other recordings into an album called “Alien Abduction Recordings”.
  • You can use the search box in iTunes to find stuff - invaluable when you recording library gets really big. Top tip - put tags in the Composer field when you edit the info, this field is searched by the iTunes search box. So for example I did a recording the other day of a guy called Jim on the seafront at the Al Fresco cafe, my tags were “jim andy beach seafront al fresco”.
  • Another way of “tagging” is to use playlists. Make playlist of your top dozen or so “tags” and drag the relevant recordings into them - cool.

I’ll keep you posted on how my iTunes experiment is going.

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The nature of Engagement

Wednesday, April 18th, 2007

Had a conversation this morning with a super chap that runs a pest control business. He had just given an animated and amusing 10 minute talk about his business - I have heard him do many of these talks. What made this talk a bit different was it’s conversational nature - it’s open honest approach combined with stories and anecdotes. Towards the end, James mentioned his business and how it was different from other pest control businesses - nothing too heavy - just a pleasantly subtle reminder for us to consider him above others. The main essence? The content was informative, entertaining and useful - just like a podcast should be.

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Corporate Podcast Summit - thoughts #1

Thursday, March 22nd, 2007

Well, 2 days later my brain has finally reconfigured itself sufficiently to post some thoughts following this superb event:-

  • Podcasting is still very much in it’s infancy;
  • Podcasting has a variety of applications - not just directly within marketing - limited only by your imagination;
  • Don’t think about the money! Use Podcasting to give great content - make that your first objective - the money will come - cast your loaves upon the waters, and they’ll come back buttered.