1ef0 2007 · March · Andy White’s Old Blog

Archive for March, 2007

Internet Marketing #22: Lessons from the Corporate Podcast Summit (part 1)

Tuesday, March 27th, 2007

Fresh from the Corporate Podcast Summit in London (OK - well it was a week ago), Andy is debriefed by Daniel. Also on todays show - BT launches Tradespace and a viral marketing success story.

Listen Now:

icon for podpress  #22: Lessons from the Corporate Podcast Summit (part 1) [23:23m]: Play Now | Play in Popup | Download

Corporate Podcast Summit - thoughts #1

Thursday, March 22nd, 2007

Well, 2 days later my brain has finally reconfigured itself sufficiently to post some thoughts following this superb event:-

  • Podcasting is still very much in it’s infancy;
  • Podcasting has a variety of applications - not just directly within marketing - limited only by your imagination;
  • Don’t think about the money! Use Podcasting to give great content - make that your first objective - the money will come - cast your loaves upon the waters, and they’ll come back buttered.