Andy White’s Old Blog

Internet Marketing #2: Search Engine Optimisation

It’s all about getting more of the right people to visit your website. Search Engine Optimisation (SEO) is the process of optimizing your site and its content in order to achieve the highest positions in the search engines possible. Achieving this will mean more good quality traffic to your site. This podcast gives an introduction to the main concepts of SEO and the common pitfalls. There are also plenty of hands on hints and tips for maximizing your SEO efforts.

Listen Now:

 #2: Search Engine Optimisation [33:50m]: Play Now | Play in Popup | Download

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See also...

• Internet Marketing #21: Social Media Optimisation
• Using iTunes to organise your recordings
• Internet Marketing #20: Maps, Reviews and Email List Mangement

Andy White is podcast producer based in Brighton, UK, specialising in the use of audio in your Internet Marketing machine - more info - contact.
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One Response to “Internet Marketing #2: Search Engine Optimisation”

1. Roger Kondrat Says:
   October 3rd, 2006 at 10:21 am

   Hi Andy,

   Just thought I would tell you I look forward to your podcasts with Internet Marketing and hope you keep that up.
   As well I wanted to tell you a beef I have, but hopefully I am the only one that has this concern.
   When I hear about a company while I listen to the podcast and you guys talk about different links that are useful its really difficult to write down. As well in order to write the information down I would need to be at my desk but most people who listen to podcasts are on the move so a pen, paper, and the necessary positioning of ones body may not be possible e.g. riding the tube.

   Just thought I would let you know, as I actually take a pass on most of the information now. I just don’t have time to sort through 20min to find a specific piece of info.

   Keep up the good work.

   Cheers,
   Roger