In our sixth exciting episode, we talk about using email as a marketing tool. Email marketing offers a cost effective and targeted way of reaching existing and potential new customers. However there are a lot of factors that must be considered when building a campaign, including the pitfalls of spam filters, ineffective creative, bad lists and the Data Protection Act! Daniel and Andy walk you through the basics of Email marketing and give some hands on tips on how to create an effective campaign.
Daniel mentioned Pure - they can be found at http://www.pure360.com
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