Recorded this episode in the Red Deli cafe in Brighton for a change.
Online advertising is the most widely formed use of marketing on the web which generates millions of pounds/dollars of revenue every week. What is online advertising and how can it work for you? Dan and I look at it from the point of view of generating sales directly as well as utilizing site traffic to drive income. Daniel briefly introduces Google Adsense and its possibilities as well as discussing the key things that make online advertising work.
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