1f3c Internet Marketing Podcast · Andy White’s Old Blog

Archive for the 'Internet Marketing Podcast' Category

Internet Marketing #19: What is Web 2.0?

Wednesday, January 31st, 2007

In todays episode we hear how Youtube is sharing revenue and how Web 2.0 can help with your online marketing.

PS: Hope you like the new format. Let us know what you think.

Listen Now:


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Internet Marketing #18: The Technology Behind Web Pages

Tuesday, January 2nd, 2007

After attending the Fat Boy Slim concert yesterday, Daniel Rowles comes back down to earth and covers the technology behind web pages and how it relates to Internet marketing. Such things as HTML, server side languages such as PHP and ASP, hosting and maintaining your web site are scrutinised.

Listen Now:


icon for podpress  #18: The Technology Behind Web Pages [19:47m]: Play Now | Play in Popup | Download

Internet Marketing #17: Introduction to E-Commerce

Tuesday, December 12th, 2006

This week Daniel and I give an overview of the options and pit falls of selling online. Covering shopping carts, credit card processing and the various methods of getting sales online, the podcast gives a good introduction to what to look out for when starting your online store. With plenty of real world examples and practical tips, you’ll be selling online in no time!
Recorded live from the Red Deli Cafe again.

Listen Now:


icon for podpress  Introduction to E-Commerce [17:54m]: Play Now | Play in Popup | Download

Internet Marketing #16: Online Advertising

Tuesday, December 5th, 2006
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Recorded this episode in the Red Deli cafe in Brighton for a change.

Online advertising is the most widely formed use of marketing on the web which generates millions of pounds/dollars of revenue every week. What is online advertising and how can it work for you? Dan and I look at it from the point of view of generating sales directly as well as utilizing site traffic to drive income. Daniel briefly introduces Google Adsense and its possibilities as well as discussing the key things that make online advertising work.

Listen Now:


icon for podpress  #16: Online Advertising [16:07m]: Play Now | Play in Popup | Download
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Internet Marketing #15: Advanced Pay Per Click

Friday, November 17th, 2006

Jeremy talks with Andy about some of the more advance and less used features of Google’s Pay Per Click campaign management system, Adwords. Covering things like negative keywords, keyword insertion and the content network, the podcast will give you some hands on tips from the PPC experts.

Listen Now:


icon for podpress  #15: Advanced Pay Per Click [26:52m]: Play Now | Play in Popup | Download

Internet Marketing #14: Community Websites

Thursday, November 9th, 2006

Wooo. After a longer than wanted break we have episode 14.

Daniel Rowles talks with me about the effects and uses of community sites, and what this means in practice online. Covering how community sites can be used to drive traffic and promote brands, the podcast will get you up to speed with the latest buzz on online marketing and see how you can use it to your advantage.

Listen Now:


icon for podpress  #14: Community Website [14:55m]: Play Now | Play in Popup | Download

Internet Marketing #13: The Role of E-Learning

Friday, October 20th, 2006
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In this episode, e-learning Creative Director Richard Middleton talks to Andy about how e-learning can be an important element in the Internet Marketer’s strategy. By communicating key messages to customers through learning material, e-learning can have a significant, high-impact role to play in educating customers about a product or service and in creating long-term brand loyalty.

Listen Now:


icon for podpress  #13: The Role of E-Learning [17:30m]: Play Now | Play in Popup | Download
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